F1 is a sophisticated and highly dangerous sport that attracts people from all over the world. It only makes sense that one of the most expensive sports is correlated with fashion. From the paddock walks to the red carpet you can see the influence that fashion and F1 have on each other. Racing inspired jackets, branded team gear, or even brand collaborations with the teams to create more high fashion pieces has been showing up everywhere and will only continue to grow as the viewership grows.
Lewis Hamilton: Performance Meets Personal Style
Lewis Hamiliton is a name that often comes up when you talk about the fusion of fashion and F1. He is constantly showing up to the paddock as one of the best dressed drivers and has even taken a stand when the FIA tried banning the drivers wearing jewelry. He hasn’t just shown up at the races being the best dressed, he has been invited to the MET gala multiple times since becoming an F1 Driver. In 2025 he was invited to be the co-chair for the “Superfine: Tailoring Black Style” theme. Hamilton treated the theme with the utmost respect and delivered an incredible MET Gala that not only people watched for the visuals but also the history lessons that each designer curated through their looks
Ferrari: From Team to Fashion House
Then there’s Ferrari. While many teams dabble in small design capsules or launch branded team merchandise, Ferrari went all-in. They built a luxury fashion house with runway shows, boutiques, and collections. It’s not fan gear, it’s luxury fashion. The fashion line is under creative director Rocco Lannone and showcases a collection every season. The Ferrari drivers are always sitting in the front row. They even use the drivers in promo for the brand showing off the new garments of the season.
Why Fashion Loves F1 Right Now
Thoughtful brand partnerships (Tommy Hilfiger and Adidas with Mercedes, HUGO BOSS with Visa Cash App RB, and more) aren’t just logos on a car; they’re aesthetic alignments. Add Netflix (“Drive to Survive,” “F1 Academy”) or the recent blockbuster “F1: The Movie” starring Brad Pitt, and the audience becomes broader and more style-curious. Season after season, team colors influence trends; papaya feels fresh again, Ferrari red is forever iconic, and vintage racing jackets are everywhere on resale and runways. Precision tailoring, technical fabrics, and performance details are shaping how we all dress.
La Vestalia x F1: What This Means for Your Personal Style
You don’t need a grid pass to get the look; you can borrow the best elements:
- Tailoring with movement: relaxed suits, racer-collar tops, and sleek trousers.
- Technical fabrics: water-resistant outerwear, breathable knits, smart layers.
- Signature color hits: a pop of red, papaya, or team-inspired accents.
- Details that earn their place: zips, paneling, contrast piping kept clean, not costume.
Our La Vestalia personal stylists translate that energy into everyday outfits that still feel like you. Think: a streamlined blazer over a knit tank, track-inspired trousers with heels, or an event outfit styling moment with a nod to the paddock without going full pit crew. If you’re curious where to start, a quick color analysis helps you choose the right colors; then a curated edit brings it together.
At La Vestalia, we take high-concept runway ideas and make them wearable. Whether you want a sharp work edit, a weekend refresh, or a capsule you can pack in minutes, our stylists build looks that move as well as they photograph.
